Logos.

Logos are an honest exercise — they survive on a phone, on a pin, on a sign at a distance, on a single black-on-white line on a fax (yes, sometimes). Each mark below was shaped by its context: a luxury apparel brand wants tension; a pharmacy advocacy nonprofit wants trust; a restaurant menu wants warmth. The discipline is the same — strip until only the one decision remains.

This gallery is a living archive. New marks land here as they ship.